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Tuesday, 04 October 2011 07:52

What’s In An Online Casino Name?

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Recently I’ve been intrigued by what makes a memorable and inviting casino name.

Names are a funny business, we end up forming opinions about people and places before even meeting them, based entirely on their name. Names carry a great deal of influence and association without us even realising it. So when it comes to the matter of finding a decent name for an online casino, presumably you would want something that is enticing and entertaining, something that sticks in the memory, while avoiding unlucky numbers and negative connotations. Ultimately, you want a name that will encourage people to play casino games and keep coming back for more.

High street betting chains such as Ladbrokes and William Hill, have it easy, as they have already established their name as a brand synonamous with betting, so no prizes for their names. It does strike me as strange that Ladbrokes was ever thought of as a good name for casino games, I mean Lad brokes, sounds a bit unpromising, don’t you think?

Numbers are a popular way to go, just take 888 casino and Bet 365 casino. The numbers name is a good way to go, as it’s short, memorable, associated with money and you don’t need to speak English to understand it to play casino. Just don’t choose number 4, it’s a homonym for death in China! 


Let us know what you think would make a good online casino name!