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Friday, 24 January 2014 07:35

Virgin Online Casino Launches in New Jersey

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Richard Branson's latest venture, an online casino available in New Jersey, goes live today.

The entrepreneur is due to enter the fledgling online gambling market in New Jersey with the Virgin casino offering, in partnership with the Tropicana Atlantic City Casino and Resort. The casino will utilise the Gamesys platform in its operations.

Virgin casino originally obtained approval to offer online gambling last year when the state passed the internet gambling bill, but Branson chose not to go live in the market with the rest of its competitors on the November 26th launch date. Other sites launched as planned to take advantage of the early adopters, but also experienced issues with geolocation and payment processing.

The site will begin its offering with more than 30 games including roulette, blackjack, video poker, baccarat and of course slot machines. It is expected that Virgin casino will adopt the same iconic branded marketing techniques that the rest of Branson's properties have used.

New Jersey's online gambling market has so far been touted as a success, despite revenue falling short of projected figures. Industry analysts predicted that the Garden State would take $200 to $300 million in online gambling revenue in its first year – or $16 to $25 million per month – and in its first six weeks, New Jersey took $8.4 million.

However, despite the revenue falling short, most operators say that there is plenty of room for growth.

'Everybody needs to take into consideration that this industry is in its infancy,' Tropicana President Tony Rodio told the AP. 'There will be mobile applications, and a lot of the slot content isn't operational yet.'