Subscribe To Win

Sign up to our mailing list to receive exclusive offers

Latest News

Thursday, 14 June 2012 08:05

UK Retailers Criticised for Online Casino Games Initiative

Rate this item
(0 votes)

A new marketing initiative adopted by top UK retailers invites consumers to play for their shopping instead of paying for it.

Have you ever wanted to be able to shop for anything you want without having to worry about paying for it? A new marketing initiative from Yipiii Gaming combines online shopping with online casino games and invites customers to shop for all their dream products with the chance that they won't have to pay for them.

The programme requires customers to register at the site and search for the item they want, then spin a wheel to win the item. Each spin costs £1 and if you win the item, you'll be asked for a shipping address. If you don't win, you don't have to buy the product and you'll receive a variety of consolation prizes like free spins, entries into prize draws, points and discounts on in-store items.

But the programme has been slammed by various groups who claim that it promotes gambling and is a danger to low-income families. Mike Judge of the Christian Institute said that the programme 'is particularly dangerous for people on low incomes because they feel they can get out of their financial difficulties by gambling', adding that the result was often wrecked lives. He also criticised the companies who participated in the programme, saying their behaviour was irresponsible and deplorable.

Others feel that the site itself is a risk because it is licensed in Malta, out of the reach of British regulatory authorities. Since the company is based entirely outside Britain, it does not have to be registered with the British Gambling Commission. Yipiii founder Chistoph Klingler defended his decision to set up in Malta, saying that the process was much faster there.

Following the barrage of criticism that has shown up in the media, several high-profile companies including Marks and Spencer, Asda, Debenhams, Sainsbury's, Boots and Selfridges have begun to withdraw themselves from the programme.