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Friday, 03 January 2014 07:33

Costa Bingo’s New Ad Stars Scary Spice

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Mel B, popularly known as Scary Spice, is the star of the latest ad for Costa Bingo.

In a sequence reminiscent of the Attack of the 50ft Woman, Scary Spice towers over iconic London landmarks in the latest ad for Costa Bingo. The 38-year-old America's Got Talent judge is depicted as a giant, stepping through the streets of London before plucking a tablet from the building and sitting down to play online bingo games.

The former Spice Girl then says 'If you think I'm massive, get a load of this jackpot!'

The strapline then reads 'Jackpots so big, it's scary' – an obvious play on the singer's former Spice Girl career.

The campaign reportedly cost £12m and is the latest in a series of promotions to boost Costa Bingo's popularity. Mel B is also used in a variety of promotions on the site, Mel's Bonanza Bingo rooms where there is £8,000 in guaranteed jackpots each week, Mel's Lucky Dip with exciting mystery prizes and Mel's Diamond Chase, with lots of loyalty points up for grabs.

The online bingo site is offering a welcome bonus of £5 with no deposit required to take advantage of the free cash. You can also utilise the 200% deposit bonus to triple your cash instantly when you make your first deposit – an excellent way to maximise your money and make sure you're in the game for long enough to chase those massive progressive jackpots.

Costa Bingo also has a fantastic loyalty programme with plenty of points, deposit bonuses, prize giveaways and surprise bonuses for players. The friendly mascot Sunny is always on hand to keep you company or give you tips if you need assistance.

If all that sounds like a place you'd like to play, head to Costa Bingo to register today!