This is one of the first UK bookmakers, who have grown from Shops and Telephone betting to become an online betting giant. They know the market and have all the experience in the world to offer the punter value and a huge range of markets. The reputation of William Hill Sports betting attracts interest not only from the UK and Ireland but from all over the world; and they have loyal markets, especially in the Far East.

There are very few betting operators that can rival Hills when looking at Horse Racing. Hills offer the Best Odds Guaranteed with all races in UK and Ireland. This means that one does not have to worry about taking a price at the time of placing a bet. Just take an Early or Board Price and Hills will pay at SP if it turns out to better than the price the player took.  One of the best bets in my books!

Football markets are also heavily favoured by players. There are quite a lot of promotions offered by William Hill Sports, but my personal favourite has got to be the Bet Bundles. This is where specific teams are grouped together - and a favourable price offered for all teams listed to win their respective games (within 90 minutes). So for example, for Arsenal, Chelsea, Man City and ManU to all win their games - the price is 17/1 - not bad value for those teams. The only one that a punter may have to worry about is Chelsea, considering their form of late; but hey, it is 17/1!